Jam&Joy is a product for those who are no longer satisfied with ordinary cookie flavors. Such a person asks themselves: “Is there something that will not only surprise me, but also make me want to buy this cookie again and again?”
Project Overview
This was a student project. The goal was to create a brand of food that wasn’t just run-of-the-mill, something that could actually be brought to life. I considered many different ideas, but in the end, I settled on cookies with cheddar cheese, nut butter, and fruit jam.
Role & Responsibilities
I did everything myself and mainly used Photoshop.
Workflow
I took a minimalist approach. I didn’t want to overcomplicate the design with too much visual clutter. So I decided to make it simple, clear, and memorable for potential clients.
